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How to Own Your Worth and Stop Feeling Not Good Enough

Kora Jankulovski
March 31, 2025

Do you ever feel like no matter what you achieve, it’s never enough?

That even after reaching your goals, there’s that lingering thought: I could have done better!

The feeling of never being good enough is deeply ingrained in so many of us.

It’s what drives perfectionism, self-doubt, and the constant need for external validation, all of which hold us back from true fulfillment.

My worth isn’t something I have to earnis a belief you can work towards, as with the emotions behind feeling not good enough.

It’s time to stop chasing an unattainable standard and start owning your worth.
Let’s dive into why this mindset exists and, more importantly, how to break free from it.

Why Do We Never Feel Good Enough?

1. The Psychological Roots of “Not Good Enough”

The belief that we’re not good enough doesn’t just appear out of nowhere.
It’s formed early in life through conditioning, societal expectations, and past experiences.

  • Childhood Messages:
    Maybe you were praised only when you achieved something big, so you learned that love and approval were tied to performance.
    Maybe criticism came more than encouragement, making you internalize the belief that you were never quite enough.
  • Societal Pressure:
    Social conditioning and cultural norms amplified through media and advertising constantly tell us we should be better, richer, more attractive, more successful…
    The message?
    Who you are right now isn’t enough.
  • Perfectionism & Comparison: When we compare ourselves to others, we often measure our behind-the-scenes struggles against their highlight reel.
    We assume everyone else has it together, so why don’t we?

Fear: The Driving Force Behind “Not Good Enough”

At its core, the feeling of inadequacy is driven by fear.

Fear of failure, fear of rejection, fear of not being worthy of love and respect.

One of my clients, a high-achiever in his industry, struggled with this intensely.
No matter how much praise or success he received, he never felt truly satisfied with his work.
He’d say, It’s good, but I could have done better.”

Together, we worked on his perception and relationship with perfection, fear and self-worth.

  • We explored how his fear of not being good enough was consuming and stopping him from doing what he truly desired.
  • We found healthier ways and tools to manage fear instead of letting it lead to self-destruction.
  • We discovered how to stop feeding the fear so it wouldn’t grow bigger.

Because here’s the thing, FEAR is a False Expectations Appearing Real.

The more we feed our fears and these false expectations with constant assumptions and projections, the more power it has over us.
But when we acknowledge fear and work with what it needs, we take our power back.

How to Overcome “Never Good Enough” and Own Your Worth

1. Challenge Your Inner Critic

That voice in your head saying, You’re not good enough?

It’s not your voice—it’s the voice of past experiences, societal conditioning, and unrealistic expectations. Challenge it.

When you catch yourself thinking, “I should have done better,” ask: Who says?
If you hear “You’re not smart/talented/capable enough,” ask: Where’s the proof?
Replace judgment with curiosity: What would I say to a friend who felt this way?

2. Redefine What “Enough” Means to You

Society might tell you that “enough” means constant achievement and results.

But you get to decide what enough looks like in your life.

Write down what “enough” means for you, not based on external validation but on what genuinely fulfills you.
Recognize when you’ve already achieved something worth celebrating.
Accept that sometimes, progress is enough, and no result is needed.

3. Stop Feeding the Fear

Fear grows when we give it attention.

If you constantly focus on what you lack, your brain will reinforce that belief.

Instead:

  • Shift your focus to what you HAVE accomplished. Keep a “Wins Journal” where you list small and big successes daily.
  • Practice self-compassion to be gentle with yourself when thoughts: I not smart/talented/capable enough arise.
    Download my free mini guide with 5 steps to practice self-compassion.
  • Break the pattern. If fear arises, don’t let it spiral. Redeirect yourself with something grounding—movement, breathwork, or journaling.

4. Separate Your Worth from Your Achievements

Your worth isn’t defined by your productivity, accolades, or perfection.

Recognize your intrinsic value.

  • You are worthy simply because you exist. Full stop.
  • Ditch all-or-nothing thinking. Just because something isn’t perfect doesn’t mean it’s worthless.
  • Allow yourself to celebrate progress and learnings on the way, not just results.

5. Get Support: You Don’t Have to Do This Alone

Shifting deep-rooted beliefs isn’t easy, but you don’t have to do it alone.

As a certified emotions coach, I use structured coaching activities, proven tools, and emotional processing techniques to help my clients navigate these fears at the root level.

If you’re ready to stop chasing an unattainable version of “enough” and start owning your worth, let’s work together.

Book a free discovery call, and let’s start this journey.

You Are Already Enough

This “never good enough” cycle?
It’s a lie your mind has been repeating for years. But it’s not the truth.

The truth is:
You are already enough.
Not because of what you do but because of who you are.
Your worth is not up for negotiation.

It’s time to own your worth.
To step into a place of confidence, emotional resilience, and self-trust.
Because you don’t need to prove anything to anyone.

You just need to be you.

Kora Jankulovski Authenticity And Transitions Life Coaching (25)

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Authentic Self

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Kora Jankulovski Authenticity And Transitions Life Coaching (25)

Discover Your
Authentic Self

Each week, receive a thought-provoking question to spark deep self-reflection. Gain clarity on who you are and what truly matters.
Take the first step toward authentic you.

Newsletter