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5 Core Principles of Authentic Living

Kora Jankulovski
February 3, 2025

Living authentically has become more important than ever.

But what does it truly mean to live authentically?

According to thought leaders like Brené Brown and Gabor Maté, authenticity is about embracing who we are at our core—our values, beliefs, emotions, and needs—without fear of judgment or rejection.
It means showing up as our true selves, even in the face of societal expectations that push us to conform.

Authenticity isn’t just a trendy concept; it’s a fundamental human need.
However, many of us lose touch with our authentic selves over time.
From a young age, we’re conditioned to fit in—to dress, act, and live according to the unwritten and written rules of society, school, family, and workplaces.

We learn to prioritize approval over authenticity, and gradually, we mold ourselves to fit expectations rather than embracing who we truly are.

But here’s the thing—authenticity doesn’t mean rejecting all societal norms or rebelling for the sake of rebellion.
Authentic living is about finding harmony between staying true to yourself and navigating the world’s expectations with integrity and self-respect.
It’s not about selfishness or recklessness; it’s about alignment.

The difference between authentic living and rebellion lies in intention.
Authentic living is about embracing your unique self while respecting the shared values of your community.
Rebellion, on the other hand, often comes from a place of resistance without deeper self-connection. Authenticity invites you to create a life that reflects your values while remaining open to growth and connection.

Authenticity isn’t about being perfect or having all the answers—it’s about being real.
And it takes courage.

Through my journey and my work with clients, I’ve identified five core principles that serve as the foundation for authentic living.

1. Self-Awareness: Know Yourself Deeply

Authentic living begins with self-awareness.
To live in alignment with your true self, you must first understand who you are—your thoughts, emotions, needs, and patterns.
Many of us go through life disconnected from ourselves, influenced by conditioning and expectations that drown out our inner voice.

How to Cultivate Self-Awareness:

  • Practice daily journaling to reflect on your experiences and emotions.
  • Observe your thoughts without judgment and notice recurring patterns.
  • Ask yourself: What truly matters to me? What brings me joy? What drains me?
  • Tune into your body’s signals; physical sensations often provide clues to your emotional state.

Self-awareness allows you to navigate life from a place of clarity rather than confusion.
It empowers you to make decisions that resonate with your authentic self.

2. Value Alignment: Live by What Matters Most

Your values are your internal compass, guiding you toward a life that feels meaningful and fulfilling.
When your actions align with your values, life flows with greater ease, and decisions become clearer.

Signs You’re Not Living in Alignment with Your Values:

  • You feel a constant sense of unease or dissatisfaction.
  • You frequently compromise your beliefs to please others.
  • Decision-making feels overwhelming or anxiety-inducing.

How to Align with Your Values:

  • Identify your core values by reflecting on past experiences that brought you fulfillment.
  • Set clear intentions to prioritize your values in daily life.
  • Say “no” to opportunities that don’t align with your true self.
  • Use your values as a guide for goal-setting and decision-making.

Want help discovering your values? Watch my Identify Your Values Masterclass to gain clarity on what truly matters to you.

3. Emotional Resilience & Intelligence: Embrace Your Emotions

Authenticity requires a healthy relationship with your emotions. Instead of suppressing or avoiding uncomfortable feelings, authentic living invites you to embrace them, learn from them, and use them as valuable signals guiding you toward your needs.

Why Emotional Resilience Matters:

  • Helps you stay grounded and present in challenging situations.
  • Allows you to respond thoughtfully rather than react impulsively.
  • Deepens your connection with yourself and others.
  • Increases your responsibility (Ability to Respond)

Steps to Build Emotional Resilience:

  • Practice self-compassion and speak to yourself with kindness.
  • Learn to name your emotions accurately to gain better emotional clarity.
  • Develop mindfulness practices to help you stay present with your feelings.
  • Seek support when needed—coaching can provide invaluable guidance in this area.

4 Actionable Steps to Achieve Emotional Freedom will help you navigate your emotions with greater ease.

4. Boundaries: Protect Your Authentic Self

Setting and maintaining healthy boundaries is essential for authentic living.
Boundaries protect your energy, honor your needs, and create space for relationships that support your true self.

Signs You Need Stronger Boundaries:

  • You feel exhausted from constantly overextending yourself.
  • You struggle to say “no” without guilt.
  • You feel resentment in relationships due to unmet needs.

How to Set Authentic Boundaries:

  • Identify what behaviors and situations drain your energy.
  • Communicate your boundaries clearly and respectfully.
  • Prioritize self-care without feeling guilty.
  • Surround yourself with people who respect your limits.

Want to communicate boundaries with confidence?
Download my free Authentic Communication Mini Guide to learn how to express your needs effectively.

5. Courageous Expression: Speak and Live Your Truth

Living authentically takes courage.
It means expressing yourself fully, making choices that align with your values, and stepping outside your comfort zone, even when it feels scary.

Challenges of Courageous Expression:

  • Fear of judgment or rejection
  • Societal pressure to conform
  • Doubt about your worth or capabilities

How to Cultivate Courageous Expression:

  • Start small by expressing your thoughts honestly in safe spaces.
  • Challenge limiting beliefs that hold you back from speaking your truth.
  • Celebrate moments when you act in alignment with your authentic self.
  • Seek support from a coach or mentor who can encourage and guide you.

Embracing Authentic Living

Living authentically is a journey, not a destination.
It requires daily choices, a conscious effort, and a commitment to showing up as your true self in all areas of life.

Remember, you don’t have to walk this path alone.
Coaching can provide the support, clarity, and accountability needed to help you live more authentically.

Ready to take the next step?
Let’s partner up and explore how I can support you in embracing your most authentic self.

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Transformation Starts
With Awareness

Each week, receive a thought-provoking question to challenge your perspective and simple, actionable insights to guide your growth.
Increase your awareness, open yourself up to new possibilities and start intentional change.

Take the first step, subscribe now!

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